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Eagle River Interactive in talks with Omnicom

Published on .

Eagle River Interactive announced late Wednesday that it was in negotiations with Omnicom Group to sell its interactive agency division. The move comes after the company's shareholders decided to focus on its more profitable information technology training business, run through its Mastering Computers training subsidiary, which it acquired last year. Eagle River is also in negotiations with an investor group to sell the assets of SkiView, its outdoor advertising subsidiary.

Mastering Computers, which conducts computer training seminars, reported revenue that more than doubled in 1996 to $21 million.

Eagle River also announced its second-quarter earnings on Wednesday. For the quarter that ended June 30, it reported a net loss of $627,000, with revenue from continuing operations of $9.8 million, a 146% increase from the same quarter ending a year ago.

Copyright July 1997, Crain Communications Inc.

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