Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EarthLink testing new TV campaign

Published on .

EarthLink and new agency BBDO West, Los Angeles, are testing a TV campaign in several markets. Internet service rival MindSpring Enterprises, meanwhile, will boost spending by $45 million-to-$55 million to speed up growth over the next three quarters. MindSpring originally planned to spend 20% of revenue, which more than tripled in the second quarter to $85.6 million. Fallon McElligott, New York, handles MindSpring.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: