EAS, the Golden, Colo.-based nutritional-supplement company, and ABC Daytime will produced a 10-week mall tour, "ABC Daytime Soap Stars on Tour," as a part of the company's $10 million cross-promotional deal previously announced with ABC Unlimited, ABC's cross-media selling division. A sweepstakes is part of the deal, where viewers will get a chance to be a 'star for a day' on one of ABC's daytime shows. EAS will run commercials during ABC daytime programming to promote the event. The tour will run March 3-12.
Copyright February 2001, Crain Communications Inc.