×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Eastman Kodak realigns global media to JWT, O&M

Published on .

Eastman Kodak Co. is realigning its $260 million consumer global media buying account at two roster shops. J. Walter Thompson Co. will handle the bulk of the media buying in the U.S., Latin America and Asia/Pacific, while Ogilvy & Mather Worldwide will do most of the buying in Europe. Young & Rubicam, Carat and others lost out on the global assignment outside the U.S.

Copyright November 1996, Crain Communications Inc.

In this article:
Most Popular