Eastman Kodak Co. is realigning its $260 million consumer global media buying account at two roster shops. J. Walter Thompson Co. will handle the bulk of the media buying in the U.S., Latin America and Asia/Pacific, while Ogilvy & Mather Worldwide will do most of the buying in Europe. Young & Rubicam, Carat
and others lost out on the global assignment outside the U.S.
Copyright November 1996, Crain Communications Inc.