Eastman Kodak realigns global media to JWT, O&M

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Eastman Kodak Co. is realigning its $260 million consumer global media buying account at two roster shops. J. Walter Thompson Co. will handle the bulk of the media buying in the U.S., Latin America and Asia/Pacific, while Ogilvy & Mather Worldwide will do most of the buying in Europe. Young & Rubicam, Carat and others lost out on the global assignment outside the U.S.

Copyright November 1996, Crain Communications Inc.

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