Go.com, eBay launch co-branded trading site

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Go.com and eBay are launching a co-branded online trading site June 12. The site, at ebay.go.com, includes direct links to the Go.com family of Web sites, a business of the Walt Disney Co. The site will be promoted across the online and offline assets of Disney; Go.com will drive online traffic to the site from Disney's online properties including ABC.com, Disney.com, ESPN.com and the Go.com portal. The site is designed to make it easier for Go.com's users to shop on eBay.

Copyright June 2000, Crain Communications Inc.

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