Walt Disney Co.'s Go.com
and eBay are partnering to launch a co-branded person-to-person auction site. The site
links Go users to eBay's auction areas. The site will be promoted across Disney properties, including ABC.com, Disney.com, ESPN.com and the GO.com portal. GO.com and eBay previously announced plans for merchant-to-person online trading sites for Disney.com
. Movie products, props and memorabilia will be sold on these sites, which will be promoted offline on Disney's properties.
Copyright June 2000, Crain Communications Inc.