eBay picks Goodby as AOR

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Online trading community eBay, San Jose, Calif., has named San Francisco-based Goodby, Silverstein & Partners its agency of record. The agency will further develop eBay's brand-building advertising campaigns. Billings were undisclosed. Acme Idea Co. previously handled eBay's print and radio advertising. Goody be will produce print, radio, outdoor and broadcast media campaigns for the company.

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