Great American Coupon Celebration begins this week, marking the 100th anniversary of coupon circulation, using in-store materials and free standing inserts in daily newspapers nationwide to promote all forms of coupon use. The campaign includes a consumer contest soliciting tips and quips about coupons, with a grand prize of $1,000 to be awarded early next year. The Coupon Steering Committee of the Promotion Marketing Association of America, New York, coordinates.
ConAgra's Healthy Choice is title sponsor of the Healthy Choice American Heart Walk, a nationwide consumer program taking place this fall in more than 800 communities and co-sponsored by the American Heart Association. The promotional campaign is backed by in-store support with coupon savings on Healthy Choice products and an offer for a 1996 calendar; a five-page free standing newspaper insert drops nationwide Oct. 1. Meyer-Douglas, Minneapolis, and Fleishman-Hillard, St. Louis, assisted in coordination.
GMC Truck this month announced it has extended its long-term promotional contract with Grant Hill, 1995 NBA Rookie of the Year. Mr. Hill appeared in a national TV and print campaign earlier this year for GMC Truck, via McCann/SAS, Troy, Mich. Advantage International, McLean, Va., coordinates.