EC awards Ogilvy PR Telecoms account

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BRUSSElS -- Ogilvy Public Relations Worldwide in Brussels has won the tender for a multi-million dollar-budget from the DG XIII of the European Commission. The DG XIII is responsible for telecoms regulation and development of a competitive IT marketplace.

A dozen agencies tendered for the account, including Rowland, which came in second and will take specific assignments.

Ogilvy PR Brussels participated with five other WPP-agencies: The Henley Center, Production +, Ogilvy One, Enterprise IG and BMRB.

The contract runs for four years and can be renewed on a yearly base afterwards. Agency spokesman Nicholas Lunt said DG XIII has instructed it to: "Make every European citizen, from the man in the street to the highest political leaders, aware of uses and the utility of new telecoms and information technologies.

Copyright August 1998, Crain Communications Inc.

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