A dozen agencies tendered for the account, including Rowland, which came in second and will take specific assignments.
Ogilvy PR Brussels participated with five other WPP-agencies: The Henley Center, Production +, Ogilvy One, Enterprise IG and BMRB.
The contract runs for four years and can be renewed on a yearly base afterwards. Agency spokesman Nicholas Lunt said DG XIII has instructed it to: "Make every European citizen, from the man in the street to the highest political leaders, aware of uses and the utility of new telecoms and information technologies.
Copyright August 1998, Crain Communications Inc.