'Economist' consolidates ads at Weiss

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The Economist, New York, consolidated its account at Weiss Stagliano Partners, New York. Previously, Weiss handled the weekly's consumer campaign, while Mad Dogs & Englishmen held the trade account. Much like the latest campaign for The Wall Street Journal that broke last week, The Economist is looking to deliver a uniform message to both advertisers and readers. The Economist Marketing Director Humphrey Rolleston was recently promoted to corporate marketing director in charge of both consumer and trade advertising.

Copyright April 1999, Crain Communications Inc.

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