Few Agency Execs See Second-Half Recovery
April 19, 2001
NAPLES, Fla. (AdAge.com) -- The softness in the U.S. economy and the advertising business dominated conversations outside of formal conference sessions during the AAAA annual gathering.
O. Burtch Drake, AAAA's president-CEO, touched only briefly on the topic, however, near the end of his opening
Drake: 'Pretty good year'
"From the many conversations and visits I've had recently with members, I've learned that many of you are actually having a pretty good year on top of what was a really outstanding year in 2000," he said.
But many of the attending agency executives said that despite stronger than expected first-quarter results, they are now feeling financial pressure. Several also said that they remain concerned for the rest of the year, throwing cold water on hopes for a second-half turnaround.
-- Laura Petrecca, Laura Hughes and Scott Donaton
Copyright April 2001, Crain Communications Inc.