ECountries. com, London, a business-to-business Web site, is hunting for advertising, media buying and direct marketing agencies to handle its European account, estimated at between $9 million and $16 million. A multimedia campaign is earmarked for September. Targeted at senior business managers, eCountries provides information on major political, economic and business developments around the world with a particular focus on emerging markets and economies.
Copyright April 2000, Crain Communications Inc.