Glaxo Wellcome
Titles: VP-consumer
marketing
Ad budget: $156.6 million
Agency roster: Grey Advertising; Klemtner Advertising; KPR; Media Edge; Wilson Media
Power play: Promoted to his newly created position, he becomes responsible for all of Glaxo's DTC product categories. He also worked on the introduction of over-the-counter acid-blocker Zantac 75 in a joint marketing effort with Warner-Lambert.
Years on list: Two.
