ED MATHERS

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Glaxo Wellcome

Titles: VP-consumer

marketing

Ad budget: $156.6 million

Agency roster: Grey Advertising; Klemtner Advertising; KPR; Media Edge; Wilson Media

Power play: Promoted to his newly created position, he becomes responsible for all of Glaxo's DTC product categories. He also worked on the introduction of over-the-counter acid-blocker Zantac 75 in a joint marketing effort with Warner-Lambert.

Years on list: Two.

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