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Eddie Bauer builds brand exposure

Published on .

Spiegel subsidiary Eddie Bauer, Redmond, Wash., will put the Eddie Bauer brand name on a blend of coffee sold at the Seattle's Best Coffee store chain. Eddie Bauer separately signed a sponsorship pact with the USA Bobsled & Skeleton Federation's men's and women's bobsled and skeleton teams for the 1997-'99 racing seasons. Team members will wear Eddie Bauer apparel during competitions, training and media appearances.

Copyright October 1997, Crain Communications Inc.

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