ON MARKET IN OCTOBER
The line is part of the marketing program to support the Ford Expedition, a new, full-size sport-utility vehicle scheduled to go on sale in October.
Initially, the Expedition Goods line is scheduled to include products such as hats, duffel bags, polo shirts, fleece-lined jackets and vests, and even a pocketknife, said Chloe Mueller, corporate licensing manager for Eddie Bauer Inc.
The products will carry an Expedition lifestyle logo, and will be sold only through a special catalog available at Ford dealerships or from dealership inventory.
"We're just extending our cross-line merchandising one step further," said Robert Girard, brand manager for the Expedition and Ford Explorer sport-utilities.
Until now, purchasers of Ford's Eddie Bauer editions received a piece of luggage as a gift.
800,000 AND COUNTING
During the 13-year Ford-Eddie Bauer relationship, Ford Division has sold more than 800,000 Eddie Bauer models of the Explorer and Bronco sport-utilities, Aerostar minivans and F-150 trucks.
But for '97, the Eddie Bauer option will be available only on the Explorer and Expedition.M
Mr. Lapham is executive editor of Automotive News.