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Eddie Bauer launches kids-only site

Published on .

Casual clothing and lifestyle retailer Eddie Bauer Inc. launched a separate children's clothing and accessories line available only on the Web at a new site eddiebauerkids.com. Fry Multimedia, Ann Arbor, Mich., agency for Eddie Bauer's other Web offerings, developed the new site. The kids' site maintains the general look and feel of the eddiebauer.com family of sites, but tries to reflect the spirit of the "shopping for children" experience with fun graphics and a sense of whimsy.

Copyright November 2000, Crain Communications Inc.

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