Eddie Bauer, Redmond, Wash., signed a deal to outfit the event staff of Safeco Field, the new home of Major League Baseball's Seattle Mariners. Eddie Bauer clothing, some of it in the Mariners' green color, will range from shorts to fleece vests and rain pants. The Eddie Bauer corporate logo also will be displayed on the outfield wall and behind home plate as well as on the ballpark's videoscreen. The direct marketer, which has retail outlets nationwide, appears to have reversed its long sales decline, reporting a 5% comparable-store sales increase for the four weeks ended April 3.
Copyright April 1999, Crain Communications Inc.