Eddie Bauer names i-traffic AOR

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Eddie Bauer Inc. named i-traffic, New York, its agency of record for online advertising, alliances and customer acquisition. i-traffic, which specializes in online customer acquisition and electronic commerce brands, will develop beyond-the-banner campaigns to help drive traffic to Eddie Bauer's online store. Spending was undisclosed.

Copyright March 1998, Crain Communications Inc.

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