×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Eddie Bauer names i-traffic AOR

Published on .

Eddie Bauer Inc. named i-traffic, New York, its agency of record for online advertising, alliances and customer acquisition. i-traffic, which specializes in online customer acquisition and electronic commerce brands, will develop beyond-the-banner campaigns to help drive traffic to Eddie Bauer's online store. Spending was undisclosed.

Copyright March 1998, Crain Communications Inc.

Most Popular
In this article: