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Eddie Bauer refocuses

Published on .

Eddie Bauer, Redmond, Wash., working to regain sales momentum, is modifying two of its store concepts. Eddie Bauer will eliminate its 33 AKA Eddie Bauer casual clothing units by integrating the apparel into Eddie Bauer sportswear stores. Its AKA catalog also is scheduled to be produced only through yearend. Eddie Bauer Home, introduced in 1991, will focus more on home textiles and less on furniture and items for the tabletop.

Copyright March 1999, Crain Communications Inc.

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