×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Edge, NFL team for game preview site

Published on .

Edge Shaving Gels and the National Football League have teamed to create a new Web site that previews upcoming games. Edge NFL Match-Up has former NFL stars Ron Jaworski and Jackie Slater previewing every game, every week. They'll even provide a customized game analysis which can be e-mailed to interested fans, a service the marketer is calling the "Edge Quick Snap." Also, Edge is promoting a sweepstakes contest called "Save Your Face," with the grand prize being a trip to Super Bowl XXXI.

Most Popular
In this article: