Edge in NFL tie

Published on .

Edge shaving gel (S. C. Johnson & Son) and the National Football League have teamed to create a new Web site that previews upcoming games. Edge NFL Match-Up has former NFL players Ron Jaworski and Jackie Slater previewing games each week. They'll also provide a customized game analysis that can be E-mailed to fans, a service the marketer calls the "Edge Quick Snap." Also, Edge is promoting a sweepstakes contest, "Save Your Face," with the grand prize being a trip to Super Bowl XXXI.

Copyright August 1996 Crain Communications Inc.

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