Edge shaving gel (S. C. Johnson & Son) and the National Football League have teamed to create a new Web site
that previews upcoming games. Edge NFL Match-Up has former NFL players Ron Jaworski and Jackie Slater previewing games each week. They'll also provide a customized game analysis that can be E-mailed to fans, a service the marketer calls the "Edge Quick Snap." Also, Edge is promoting a sweepstakes contest, "Save Your Face," with the grand prize being a trip to Super Bowl XXXI.
Copyright August 1996 Crain Communications Inc.