This is all moot, of course, as BBDO/West plainly ain't for sale. Question is, if it was, what would it be worth? Let's see, the shop has a big marquee account for a great product, albeit one that's had more than its share of bad business press of late. It's got a young, hotshot creative director in David Lubars (seen sprouting amid the Red Delicious on this month's cover), a bunch of new creative hires and a slew of new work that's commanding increased attention from awards show judges. If anything, one can look at BBDO/West as a place that's more acutely attuned to the wild and crazy school than its much larger sibling in New York. Here's one way to look at it: if the New York office is a network sitcom-funny, yet still using canned laughter-then BBDO/West is one that runs on Fox.
Two campaigns that crossed our desks recently were deemed compelling enough to fashion into stand-alone articles: the curiously timed introduction of image campaigns from all three online services and a humongous promo effort for ESPN via Wieden & Kennedy. While our Upfront section is still one of the more popular features in the magazine, being our main repository of new work and eye-catching visuals, we're going to increasingly be writing about campaigns in this in-depth manner. Likewise, you can expect to see increased coverage of individual creative people from the agency side in the coming months, as we continue our fine tuning of the often ponderous editorial product contained herein.
Finally, what issue would be complete without another demonstration of culture clash from our own Hunter Thompson, Doug Hardee. This month Doug, sans hangover and cigarette holder, fantasizes about ad stars doing endorsement ads for products, as opposed to just writing them. We liked the idea, and told Doug to have some fun with it. Of course, he neglected to include himself in this collection of celebrity shills. And what product would he endorse? Check out the item on Rohol on page 6 for an idea.
Clarification: The Total New York Web ad for the Fat Sheep Cheap Trading Post, which appeared in last month's issue on page 16, was created by one of the store's owners, New York designer Calvin Ki, and inadvertently credited to Total