eDrive adds to its staff

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Entertainment Drive (eDrive), a content provider for CompuServe, is beefing up its staff as it moves to the Web and focuses on generating content for other services. Members named to the staff include: Joe Galiardi to director of advertising from senior media planner at Ogilvy & Mather Direct, New York; Peter Siegel to director of Internet venues, from director of information services at MCA/Universal Studios; Steve Horowitz to interactive producer from online publicist for Turner Home Entertainment; and Amanda Hass, director of public relations and marketing from an independent consultant for new media companies. eDrive also tapped the Lippin Group as its public relations agency of record.

Copyright June 1996 Crain Communications Inc.

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