EDS spins off interactive agency, again

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EDS has launching a new interactive agency called bluesphere, a Plano, Texas-based shop meant to integrate creative Web design with EDS' information technology business support capabilities. EDS launched c2o Information Architects, an interactive agency, in 1997 with 170 employees, but folded it back in during a company restructuring in 1999. With bluesphere, which EDS announced at the Comdex/Fall 2000 trade show, it plans to target the e-commerce integration market. It opens its doors with 2,525 employees and more than 750 customers. In addition to building Web sites, bluesphere's other services include branding/identity, connectivity, personalization, customization, customer care, loyalty/retention, marketing and content/navigation. Brad Rucker was named president of bluesphere.

Copyright November 2000, Crain Communications Inc.

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