Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EDS storms into Web shop arena with 180 staffers

Published on .

The lines of competition just got more hazy for ad agencies and Web developers.

EDS, the giant information technology company known for its back-end and operations development work, today officially unveils a new business line specializing in creative and marketing strategies for consumer marketers on the Internet.

Called c2o Interactive Architects, the new company rides the tide of a major shift in Web development away from corporate vanity sites and toward using the Internet as a highly sophisticated, functional marketing tool.

For more on this story see the full article in INTERACTIVE

Copyright April 1997, Crain Communications Inc.

Most Popular
In this article: