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EDS TAKES FIELD WITH WORLD CUP

Published on .

Electronic Data Systems Corp. is promoting its sponsorship of the France '98 World Cup in four global spots dealing with business solutions and showing how EDS provided information services for the soccer championship. The TV schedule for the campaign, from Bates USA, New York, includes CNN Worldwide and, in the U.S., CNN/SI and Bloomberg, through mid-July. EDS is the official information-technology services provider for the World Cup, which starts June 10. Copywriter: Ron Wachino. Art directors: Wally Runnels, Chris DeVito.
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