Produced by Uniworld Group, New York, the campaign, due to start running next month, uses TV and print public service announcements to urge African-American and Hispanic parents to take more of a hands-on approach in their children's schoolwork.
"Success in school equals success in life" is the program's theme.
NAACP President-CEO Kweisi Mfume said that along with the PSAs, the NAACP will offer various local programs to enourage parental involvement. People for the American Way is co-sponsoring the spots, while Kodak is paying the cost of their production and distribution. -- Ira Teinowitz
Copyright August 2001, Crain Communications Inc.