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Efamol prepares $10 mil push for two supplements

Published on .

Efamol Nutraceuticals is planning to launch an estimated $10 million campaign behind natural supplements PMS Control and Efalex -- the latter for maintaining eye and brain function. A review has been narrowed to Arnold Direct and Kirshenbaum Bond & Partners, New York.

Copyright April 1998, Crain Communications Inc.

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