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By Published on .

The newly formed Effie Awards Advisory Board, which met for the first time last week, will focus on judging, award show publicity and strengthening the Effie brand name.

"We will continue to intensify its level of integrity and achievement," said Effie 1997 Committee Chairwoman Susan Sloves.

The Effie awards are sponsored by the New York chapter of the American Marketing Association.


The advisory board also will advise the New York chapter as it extends the awards competition to Asia, Europe and Latin America.

Advisory board member are: Chairman Bruce Meyers, exec VP-director of strategy and business development, BBDO Worldwide; Stanley Becker, chief creative officer, Saatchi & Saatchi Advertising; Ron Burns, global business president, J. Walter Thompson Co.; Bruce Grieve, VP-global rewards, American Express Co.; Dick Helstein, VP-advertising services, Kraft Foods; Roz Rago, senior partner and head of planning research-North America, Ogilvy & Mather Worldwide; and Susan Prisco-Romei, director of market research, Bayer Corp.

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