Egg Beaters, Indianapolis, is launching a new campaign stressing the product is healthier than eggs. Print breaks in January issues of women's, cooking and health publications. An ad shows an egg tipping the scales at a doctor's office with the tag: "Ordinary eggs want to be as healthy as Egg Beaters. Fat chance.'' Cramer-Krasselt
, Milwaukee, handled. Last year, Egg Beaters spent $3 million on measured media, according to Compet-itive Media Reporting.
Copyright December 1999, Crain Communications Inc.