Egghead.com, Liberty Lake, Wash., named Digital Pulp, New York and San Francisco, as agency on its $10 million-plus account, formerly in-house. Digital Pulp will work with the Web software retailer's in-house group on Web, print and broadcast creative and media; Western International Media Corp., West Hollywood, Calif., is expected to buy some traditional media for the agency. Digital Pulp prevailed over three other agencies. Rockey Co., Seattle, was review consultant.
Copyright August 1998, Crain Communications Inc.