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Egghead.com to rebuild brand and test media

Published on .

Egghead.com, with an agency on board, intends to rebuild its brand and will test media this fall to see what drives sales most efficiently.

The Web-based computer software and hardware retailer named Digital Pulp, New York and San Francisco, as agency on an account that Chief Marketing Officer Jon Brodeur said will start at $10 million.

For more on this story, see INTERACTIVE

Copyright August 1998, Crain Communications Inc.

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