to rebuild brand and test media

Published on ., with an agency on board, intends to rebuild its brand and will test media this fall to see what drives sales most efficiently.

The Web-based computer software and hardware retailer named Digital Pulp, New York and San Francisco, as agency on an account that Chief Marketing Officer Jon Brodeur said will start at $10 million.

For more on this story, see INTERACTIVE

Copyright August 1998, Crain Communications Inc.

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