Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Eidos Interactive picks Mediasmith

Published on .

Eidos Interactive, San Francisco, selected Mediasmith for media buying on its $10 million PlayStation game console and PC products account. The buying will include TV, print and interactive. Eidos Interactive, part of London-based Eidos PLC, develops and publishes games for both PlayStation and Nintendo. Winkler Advertising, San Francisco, remains agency for creative.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: