Einstein/Noah taps Empower

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Einstein/Noah Bagel Co., Golden, Colo., parent of the Einstein Bros. Bagels and Noah's New York Bagels chains, consolidated its $10 million media account at Empower MediaMarketing, Cincinnati. Media had been handled by a variety of local agencies; creative remains at Roche Macaulay & Partners, Toronto.

Copyright December 1999, Crain Communications Inc.

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