Eisnor develops radio campaign for ZineZone

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Eisnor Interactive, New York, on April 20 is rolling out a four-week radio ad campaign in New York, Boston and San Francisco for Woburn, Mass.-based ZineZone.com, a Web site for people to share stories of their achievements, adventures and risk-taking. The campaign, called "Win a Week Off Work Sweepstakes,'' will include :60 slots inviting listeners to try for a chance at one of three adventure trips by visiting the site. The campaign will run with two weeks of live ads by Howard Stern. Additional taped ads will run on nine radio stations. The value of the campaign was not disclosed.

Copyright April 1999, Crain Communications Inc.

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