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Eldredge Abromowitz BRADY'S BUNCH

By Published on .

Gerald Michaelson's newest book (he's a Knoxville-based sales and marketing veteran) is just out from Morrow, "50 Ways to Close a Sale." Jeff Houze of Ad Age sent it along, noting its droll conceit: being printed backwards and upside down.

Terry Russell says the November issue will be the largest-ever in ad pages for Automobile Magazine with 113 pages. They've got a shot at their first-ever thousand page year.

RCA Special Products named Peter W. Eldredge its VP-sales. This Bertelsmann Music Group unit creates music compilations and collections for use by such clients as Avon, Time Life, Sara Lee, GM, Shell and Reader's Digest. Peter's a former publisher of Newsweek.

No one got the answer, despite all the "Forrest Gump" excitement. The "Andy Gump" comic strip character had no chin because the cartoonist had a pal whose chin was shot off in World War I.

Black Enterprise magazine has a new director of sales operations, Lorraine Doggett Melton.

In Detroit Peggy Daitch joined the Conde Nast Group as local ad director. She was Detroit manager for National Geographic.

Trout & Ries, Greenwich, Conn., marketing specialists, split after 26 years. Al Ries sets up Ries & Ries with his daughter Laura in Great Neck, N.Y., while Jack Trout stays in Greenwich as Trout & Partners. They'll continue to consult together but I don't know about the golf dates.

Mademoiselle promoted Jodie McKenzie Bishop to merchandising director.

Grab the November issue of Worth for a sizzling debunk job on TV guru Tony Robbins, you know, the tall guy with the long jaw who employs Fran Tarkenton et al.

With all that turmoil reported in the teen magazine market, Seventeen named Ellen Abromowitz its ad director, promoting Lori Burgess to associate publisher. Ms. Abromowitz had been at Sassy. Group Publisher Janice Grossman says the October issue of Seventeen, the 50th anniversary number, racked up an ad page gain over the year earlier of 80%!

Harley Carnes of WCBS-AM radio, the New York all-news station, used the Robert Burns line, about the best laid plans of mice and men. And credited John Steinbeck.

Brand-new Marie Claire hired Sciascia Gambaccini from sister mag Harper's Bazaar as its fashion director.

Chanel appointed Anne Lively to the new post of marketing manager, Fragrances Exclusive. She'd been at Lancome, a Cosmair division.

The Forbes 400 list pays off. Forbes magazine said the Oct. 17 issue containing the "list" ran 213 ad pages, up 18% over the same issue last time.

Good news for Buzzy O'Keeffe and N.Y. nightlife fans. Buzzy's reopened his theatre district nightspot, Laura Belle. Call Joanne O'Connor at (212) 819-1000 for details.

Diane Oshin was named publisher of the Parenting Group, the Time Inc. Ventures magazine division.

Senior Golfer magazine in Boston named Bruce C. Guthrie its New England manager. He'd spent 25 years at Reader's Digest.

House Beautiful and Chrysler have mounted a tribute to architect Frank Lloyd Wright to be exhibited in nine markets around the country starting Nov. 2 in Detroit and featuring a Chrysler insert in the magazine. Wright, who died in 1959, was fascinated by automobiles.

Haggar Apparel signed an international licensing deal with top fashion designer John Weitz.

John Fennell reports his Woman's Day finished 1994 with 1,631 ad pages, up 57 from last year.

Ellen Stern, who writes for all the leading magazines, and Emily Gwathmey have produced for Harcourt Brace a lavishly illustrated book all about the telephone, including lots of phone ads through the years. It's called "Once Upon a Telephone" and ought to walk out as a Christmas book.

Charles Tripp was named director-retail sales for Rodale Press.

More great names: At Mirabella magazine they have a beauty assistant named Skye Labelle.

When NYC marathon founder Fred Lebow died, WCBS-TV sportscaster Tom Varrato saluted Fred on air, concluding with "his notoriety extends far beyond the world of running ..." Notoriety means "disrepute, shame, ill repute, infamy."

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