Electric car account to Harris, Drury

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Bombardier Motor Corp. of America, Montreal, Quebec, named Harris Drury Cohen, Fort Lauderdale, Fla., as first agency for its Bombardier NV (neighborhood vehicle) electric car. The campaign, part of a three-year $15 million marketing program, breaks later this year in Arizona, California and Florida. The agency also handles Bombardier's Sea-Doo personal watercraft and small boat accounts.

Copyright March 1998, Crain Communications Inc.

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