Electronic Newsstand taps agencies

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The Electronic Newsstand has selected interactive agency Thinking Media, New York, to create its first major advertising campaign. The online campaign will include banner ads that let consumers subscribe to magazines from the Electronic Newsstand right in the ads. Also this week, the Electronic Newsstand selected Be Free's Affiliate Serving Technology to help its affiliates monitor sales, check inventory and improve incentive offers in real time.

Copyright December 1997, Crain Communications Inc.

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