Electronic toystore launches

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eToys, an online toystore from Internet development company idealab!, Pasadena, Calif., will launch on the Web Oct. 1, with more than 1,000 toys from manufacturers including Hasbro, Mattel, Brio, Broderbund and Disney. Also, eToys will be featured in America Online's mall.

Copyright September 1997, Crain Communications Inc.

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