Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Electronic toystore launches

Published on .

eToys, an online toystore from Internet development company idealab!, Pasadena, Calif., will launch on the Web Oct. 1, with more than 1,000 toys from manufacturers including Hasbro, Mattel, Brio, Broderbund and Disney. Also, eToys will be featured in America Online's mall.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: