Electronics high on Chinese shopping lists

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The demand for high-end, home entertainment electronic products in mainland China remains strong, according to a survey conducted by Asia Market Intelligence in China (Beijing, Guangzhou and Shanghai), Hong Kong, Singapore and Taiwan among consumers aged 15-64.

A quarter of consumers in this market claim they will spend more on high-end home electronic entertainment products in the next 12 months, especially in Shanghai. The top three sought-after appliances in China are DVD players, flat-screen TVs and hi-fi stereos.

"The growth in the home entertainment market is a reflection of the broader social change being seen in China today. There is an emerging middle class who now have the opportunity to buy, and who can afford, their own homes. They have both the desire and income to fill their homes with these consumer durables, and are also looking to buy larger expenditure items such as cars. The opening up of China provides a choice of products and brands that has never before been seen," says Alison Harvey, associate director, AMI China.

Consumers in Hong Kong, Singapore and Taiwan, however, are less committal, reflecting that the effects of the economic crisis in these markets are lingering -- or perhaps consumer demand for household electronic goods in these markets has reached the saturation point.

Copyright February 2001, Crain Communications Inc.

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