TV Spots of the Week | Media Player

ELI LILLY'S JOURNEY THROUGH A TROUBLED MIND

And Other Current TV Commercials of Note

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Macintosh
Eli Lilly's Troubled Mind
Client: Eli Lilly
Brand: Strattera
Title: "No Remote"
Agency: Foote, Cone & Belding, New York
Like a TV set clicked spastically from channel to channel, the visuals in this unusual spot, directed by Mark Pellington, are assembled as a journey through the troubled mind of a woman suffering attention deficit disorder. The commercial is for Strattera, a drug for the treatment of the condition.

Smeared & Screaming
Client: National Football League
Brand: Bills
Title: "Bills Fans"
Agency: Robins Media
What a wonderful comment on the dignity of American sports. This commercial is a paean to those Buffalo Bill fans who favor brightly smeared body colors and like to strip to the skin in the dead of winter and expose themselves on national TV.

Macintosh
2003: Nike 'Futbol'
Client: Nike
Brand: Nike
Title: "Futbol"
Agency: Weiden & Kennedy
'Futbol' is Weiden & Kennedy's latest use of a concept it pioneered in 2001 in 'Freestyle.' See the orignal below.
2001: Nike 'Freestyle'
Client: Nike
Brand: Nike
Title: "Freestyle"
Agency: Weiden & Kennedy
'Freestyle' in 2001 was the original Nike effort that crossed music and choreographed athletic moves on the playing court.

Rockin' Soda Truck
Client: PepsiCo
Brand: Pepsi Vanilla
Title: "Trucks"
Agency: BBDO Worldwide, New York
Imagine a Pepsi delivery truck retooled by Monster Garage to be not the fastest off the line against a competing Coke truck but the loudest, blasting music from concert speakers concealed in its side panel product holds. Plus, it can do a mini-wheelie.

Tennis Champ Cleans Up
Client: American Express
Brand: U.S. Open
Title: "Andre"
Agency: Ogilvy & Mather
Heralding the start of the U.S. Open, tennis champ Andre Agassi does this somewhat lame American Express commercial about cleaning up a child's bedroom with a tennis ball collection device.

Smash Mouth Jeans
Client: Mervyn's
Brand: Back to School Clothes
Title: "Smash Mouth"
Agency: Ron Foth Advertising, Columbus, Ohio
Steve Harwell, punk rocker and front man for the band Smash Mouth, stars in this ad for $19.99 back-to-school jeans.

WEEK'S MOST REMEMBERED SPOT
Felled by the Smell
Client: Gillette
Brand: Right Guard
Title: "Football"
Agency: BBDO Worldwide, New York

Tampa Bay Buccaneers defensive back Warren Sapp scores in this Right Guard commercial that consumers remember more than any other from the last two weeks. This spot received the highest consumer recall score for the period of August 4 - 17 in the bi-weekly Intermedia Advertising Group survey.

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