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ELIZABETH DOLE SPOT REACHES OUT TO WOMEN

By Published on .

Dole/Kemp '96, with less than a month till Election Day, last week began running its first all-positive image ads in a month, a spot featuring a Dole talking about positions without mentioning an opponent. The twist is the Dole is the candidate's wife, Elizabeth.

Running in 70 markets in 20 states, the new Dole 30-second spot from National Media Corp., Alexandria, Va., attempts to take on some of the issues that have caused women voters to swing to President Clinton.

"Bob Dole is living up to his word. My husband has come out strongly to protect the victims of domestic violence," Mrs. Dole says in a spot that eventually also talks about retirement benefits and Mr. Dole's proposed tax cut.

The Dole campaign, which put the commercial into a rotation that included an ad about the Dole tax cut, said Mrs. Dole was used to reach out to women.

Clinton/Gore '96 said it wasn't surprised at the use of Mrs. Dole.

"Considering the problems he's had with women, it's surprising that they didn't try to do this sooner," said Ann Lewis, deputy campaign manager.

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