Online Exclusive: TV Spots of the Week

ELTON JOHN'S BEST BUY COMMERCIAL

And Other Current TV Commercials of Note

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Elton John's Best Buy
Marketer: Best Buy
Brand: Best Buy
Title: "Elton John Tickets"
Agency: Best Buy Advertising

In the latest cross-promotion of rock and retail giants, Elton John's new four-disc 'Dream Ticket' concert DVD is only available at Best Buy.

Steak Eaters
Marketer: Sentry Stores
Brand: Sentry Stores
Title: "Cowboys"
Agency: Meyer & Wallis, Milwaukee, Wis.

How best to make the point that YOUR supermarket's meat counter is much better than the other guy's? Well, Sentry lets the premiere authorities on steaks -- cowboys -- do the talking. And to bring this spot to our attention, Meyer & Wallis also painted the VHS like a steak and shrink-wrapped it in a plastic meat tray. Click to see VHS steak photo.

Warring Sweaters
Marketer: Meijer
Brand: Meijer
Title: "Sweaters"
Agency: Devito Verdi, New York

Here's one for the 'cheap but effective' category. With outlets in five Midwestern states, discount retailer Meijer wants to make the point that its prices are lower. Here, we have two sweaters identical in every respect except for the price. The lower priced one -- Meijer's -- naturally wins the animated slugfest, knocking the competitor off the rack.

Merry ChrismaHanuKwanzaKah
Marketer: Virgin Mobile
Brand: V7 Phone
Title: "We're All Snowflakes"
Agency: Fallon

It's that time of year again to be singing ChrismaHanuKwanzaKah carols and spreading ChrismaHanuKwanzaKah cheer. Virgin Mobile does it here with a joyous absurdity designed to push holiday V7 camera phone sales.

Newspaper Horror
Marketer: 'New York Post'
Brand: 'New York Post'
Title: "Octopus"
Agency: Merkley & Partners, New York

The latest commercial for the 'New York Post' weekend supplement shows a consumer opening a newspaper vending box to be assaulted by a horror that seizes control of his head. Pundits might argue the ad is an apt metaphor for what the tabloid does every day to all its readers.

Together Wherever
Marketer: MasterCard
Brand: MasterCard
Title: "On Vacation"
Agency: McCann Erickson, New York

MasterCard's new 'Together Wherever' sweepstakes offers consumers a chance to win a trip with 20 friends to anywhere. A busload of pro football players is used to humorously demonstrate the kind of fun a team-sized travel party can have as it pays its way around a tropical paradise with MasterCard plastic.

Not Quite Splenda
Marketer: J&J McNeil Nutritionals
Brand: Splenda Sugar Blend
Title: "Splenda Sugar Blend"
Agency: Alchemy, New York

They could have titled this one 'Not Quite,' being as it is an ad for neither Spenda nor sugar but rather a hybrid of each. It's the perfect product for that market segment that yearns for a hint of organic reality with their daily dose of sweetening chemicals.

Battered Crows
Marketer: S.C. Johnson
Brand: Windex
Title: "Bandaged Crows"
Agency: Foote Cone & Belding

The battered Windex crows have once again been scored by consumers at the most remembered TV ad of the quarter. See the full Intermedia Advertising Group's 'Top Spots' quarterly report in this week's print edition of 'Advertising Age.'

Airborne Mom
Marketer: Tyson
Brand: Tyson Meats
Title: "Backyard Super Mom"
Agency: E. Morris Communications

Still in IAG land, this Tyson spot depicts a mother who goes airborne to retrieve her daughter's birthday balloons. Makes you wonder what kind of high-protein meat she's been eating, doesn't it? This ad was scored as the one consumer most liked during the last quarter.

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