The 'Elvis' watch

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With the country gripped by Elvis-has-been-dead-for-20-years mania this week, this latest marketing tie-in:The producers of the film "Elvis is Dead (I Swear I Just Saw Him Eating a Ding-Dong Outside the Piggly Wiggly)" are holding a contest on Thursday at Planet Hollywood in Beverly Hills that will award $10 million to anyone who brings in Elvis -- alive. At the event, the filmmakers will exhibit evidence they say proves Mr. Presley is indeed living among the living.

Copyright August 1997, Crain Communications Inc.

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