EMachines, a supplier of personal computers, and Free-PC
, a permission-based, one-to-one targeted marketing network, have signed a definitive agreement to merge. Both companies are privately held. Under the terms of the deal, Free-PC shareholders will exchange their stock for shares of eMachines. Bill Gross, chairman of Free-PC and also of idealab!, will join the board of eMachines. Stephen Dukker, president-CEO of eMachines, will remain in his current position. Donald S. La Vigne, CEO of Free-PC, will become exec VP of eMachines. The combined company will be called eMachines and will be based in Irvine, Calif. No new free PCs from Free-PC will be distributed under the deal. EMachines will maintain a majority stake in the combined company.
Copyright November 1999, Crain Communications Inc.