Internet incentives company Emaginet relaunched its e-centives service
as Web-based digital coupons that can be redeemed for online offers. Shoppers who sign up for e-centives' "Personalized Savings Network" at www.e-centives.com or via a participating retailer's site, receive electronic coupons based on their interests. Participating merchants include N2K's Music Boulevard, Virtual Vineyards and Hickory Farms. Emaginet previously had developed an incentive program that required users to download an application to their computers.
Copyright November 1998, Crain Communications Inc.