Emazing, DeWalt, Lowe's combine for e-mail promotion, sweepstakes

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Emazing, a provider of free, e-mailed content to Internet users, will be the online partner in an early summer DeWalt Power Drive power tool contest, which will be featured in more than 500 Lowe's hardware stores. The grand prize is a Chevrolet Silverado truck filled with more than $17,000 worth of DeWalt power tools. Contest entrants who include their e-mail addresses on their entry forms will automatically be signed up to receive daily, free, e-mailed home repair tips. Contestants will compete in a contest at the Nascar Charlotte Motor Speedway. Emazing.com will be prominently featured in all in-store contest signage and banners. Financial terms were undisclosed.

Copyright April 2000, Crain Communications Inc.

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