Emazing taps Doe-Anderson for $2 million-plus account

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Emazing, a Web service, has awarded its $2 million-plus account to Doe-Anderson, Louisville. Internet ads will be launched this week, and radio should hit by the middle of November. Emazing, a division of Sony Music Entertainment Co., creates and distributes themed email personalized to the user. Doe-Anderson, which won the account over other area agencies, devised the tagline "Whatever you're into, we'll email it to you.''

Copyright September 1999, Crain Communications Inc.

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