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EMC TO BREAK CAMPAIGN DURING NCAA TOURNAMENT

Published on .

Information storage company EMC Corp. breaks a $100 million worldwide campaign March 14 during the NCAA Tournament on CBS. The work expands on the "Where information lives" tag and will run online, on TV and in print. Arnold Worldwide, Boston, handles. In the first 11 months of 2000, EMC spent $7.7 million on measured media, compared with $6.4 million in 1999, according to Competitive Media Reporting.

Copyright March 2001, Crain Communications Inc.

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