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EMERIL'S BATHROOM TASTE TREAT

And Other Current TV Commercials of Note

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Bathroom Taste Treat
Marketer: Crest
Brand: Crest
Title: "Emeril Morning"
Agency: Saatchi & Saatchi
TV star and chef Emeril Lagasse finds an unexpected taste treat in his bathroom. It's not exactly something you'll find him serving in his restaurant Nola in the French Quarter, but Crest thinks it kicks it up a notch.

Seinfeld's Psychic Bagels
Marketer: NYC2012
Brand: New York Olympics
Title: "We're Ready"
Agency: DDB New York and NYC2012 Creative Council
Sizing up New York City as a potential candidate for the 2012 Summer Olympics, Jerry Seinfeld roams the city like a tour guide whose last stop is a psychic bagel shop. There, five bagels heaved onto the counter arrange themselves like the Olympic rings. Clearly, the future is foretold.

Decorate Your Dog
Marketer: Panasonic
Brand: Panasonic DVD Recorder
Title: "William Wegman"
Agency: Grey Worldwide, New York
William Wegman, the New York artist who has been photographing dogs since 1978 and is best known for his odd shots of weimaraners dressed and posed as people, continues with his canine impulses in this Panasonic spot. It promotes the company's new DVD recorder, which is perfect for storing large quantities of digital images of dogs or anything else.

Bic Babes
Marketer: Bic
Brand: Bic Razor
Title: "Bic"
Agency: Agency Here
No, the script didn't say three BABES but rather three BLADES. No matter, both are included in this catchy Elvis-like production of 'Blue Suede Shoes' that rocks the praises of Bic's Comfort 3 razor. Now airing in Europe, it's slated to show in the U.S. in the fall.

Not Breast Cancer
Marketer: Genzyme Therapeutics
Brand: Thyroid Cancer Awareness
Title: "Thyroid Cancer Awareness"
Agency: Lowe
Presenting thyroid cancer as 'the fastest growing cancer among women,' this spot drives viewers to the CheckYourNeck.com Web site. The online feature was created for Genzyme Therapeutics, a Cambridge, Mass., maker of the thyroid cancer treatment drug Thyrogen, by Agencynet, a Ft. Lauderdale, Fla., interactive ad agency that provides pharmaceutical companies with dynamically driven content-based Web sites.

A Toast to Fraud
Marketer: N.J. Attorney General
Brand: Anti-Fraud
Title: "Trailer"
Agency: Grafica Advertising, Chester, N.J.
Scoring some airtime in the name of insurance fraud prevention, New Jersey Gov. James E. McGreevy heaps praise on his administration's effort to prosecute insurance cheats. But given that the entire commercial is about the state attorney general's office, one wonders why Attorney General Peter C. Harvey makes no appearance.

BMW
Marketer: BMW of North America
Brand: BMW/iPod
Title: "BMW iPod"
Agency: Fallon Minneapolis
Much like the endless line of clowns that once packed a Volkswagen, BMW jams itself full of musicians to emphasize the power of the new iPod-integrated audio systems. The feature is quite slick and allows the playlist and other functions of the iPod to be operated from buttons on the steering wheel.

Fasten Your Mercedes
Marketer: Mercedes-Benz
Brand: E500 Sedan
Title: "E500 SF0"
Agency: Merkley & Partners, New York
Focusing on the typical unpleasantness of airline travel, Mercedes makes a pitch for car buyers to think about driving instead of flying. Of course, the road shown in this spot has gorgeous scenery, stunning weather and no other cars anywhere in sight.

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